Mar 16, 2024
Other Einstein features– Exploring Einstein AI and Advanced Analytics
There are many other features that are part of the Salesforce Einstein offering that could fall under the rubric of advanced analytics. Here we will consider the following:
- Einstein lead scoring: This advanced analytics product utilizes machine learning techniques to assign a lead score to each lead based on their likelihood of converting. The score ranges from 1-99 and helps prioritize the leads for sales teams. It also provides insights into the factors that contribute to a lead’s score. By analyzing historical data and identifying patterns, Einstein Lead Scoring makes data-driven predictions, enabling sales teams to focus on the most promising leads.
- Einstein opportunity scoring: Like Einstein lead scoring, this advanced analytics product uses machine learning techniques to score opportunities based on their likelihood of becoming Closed Won. The scoring system ranges from 1-99, and the scores are available as a field on the opportunity record, in list views, reports, and on the forecast page. By identifying conversion patterns, Einstein Opportunity Scoring helps sales teams concentrate on high-priority opportunities while making data-backed predictions.
- Einstein opportunity insights: This advanced analytics product draws on machine learning and data analysis techniques to provide predictions about which deals are likely to be won, reminders to follow up, and key moments in a deal process. By examining historical data and patterns, Einstein Opportunity Insights helps sales teams make informed decisions and prioritize their efforts.
- Pipeline inspection (Einstein deal insights + Tiered Einstein opportunity scores): Pipeline inspection assists sales managers in monitoring their team’s forecast for a given time period by providing a consolidated view of pipeline metrics, opportunities, week-to-week changes, AI-driven insights, close date predictions, and activity information. With Einstein Deal Insights, the product predicts the likelihood of winning deals within the current month and provides additional insights from Einstein Opportunity Scoring and Cases. The tiered Einstein Opportunity Scores categorize scores into High, Medium, and Low tiers, making it easier for sales managers to track the progress and prioritize efforts effectively.
- Einstein forecasting: Leveraging artificial intelligence technology, Einstein Forecasting brings more certainty and visibility to sales forecasts. It helps improve forecasting accuracy, provides forecast predictions, and offers suggestions for taking a better approach if projected performance is suboptimal. By examining historical data and trends, Einstein Forecasting can support sales teams with more accurate and data-driven forecasts.
- Einstein account insights: This product uses advanced analytics techniques, such as sentiment analysis and text mining, to provide valuable information about accounts. account insights can help sales teams stay on top of news affecting their businesses, including account expansion or cost-cutting, changes in company leadership, and involvement in merger and acquisition talks. By identifying these insights, Einstein account insights helps teams make more informed decisions and take advantage of new opportunities.
- Einstein automated contacts: This advanced analytics product uses email and event activity to find new contacts and opportunity contact roles to add to Salesforce, making the process more efficient for sales teams and admins. The product can either suggest new contacts to be added by sales team members or automatically associate opportunity contact roles in the background. By utilizing machine learning techniques, Einstein’s automated contacts streamline the process of managing contacts and opportunities in Salesforce.
- Recommended connections: Although the word Einstein is not used in the product name, recommended connections is an AI-driven feature that provides suggestions for connecting with leads and contacts based on existing relationships within the company. The product showcases colleagues with the strongest connections to an individual, helping facilitate conversations with prospects. This intelligent feature can help sales teams make more meaningful connections by tapping into their colleagues’ networks and leveraging existing relationships.